About Us

Welcome! You're in the right place. A place where no two days are the same. A place where every corner reveals a new adventure. A place where we strive to make people smile and for dreams come true.

I’m Alison (aka Alice), and these are my twin girls Olivia and Madeleine. I am a  fabric and Disney obsessed 40 year old Mumma. My husband Joe is our biggest support. He encourages us girls daily to follow our dreams and believe in ourselves.

Whimsical Wonderland was established over 10 years ago as a hobby, creating aprons for family and friends, but a lot has changed over the years. I have now 'fallen down the rabbit hole' into Wonderland full time.

My professional career was spent in both Human Resources and Executive Assistant roles, allowing me to draw on my passion for helping and supporting others. In 2020, during the Covid pandemic, I was able to pivot my business by designing light weight, easy to wear facemasks. This allowed us to have continual growth and exposure for our business. This growth enabled Whimsical Wonderland to help other likeminded makers and creators who had also been struck by the effects of Covid. With markets and retails businesses closed we provided a platform for exposure. These partnerships continue today with new collaborations and products landing in the studio weekly that compliment our range Wonderland range. 

We create everything within our studio from scratch. We carefully source the perfect fabric, cut the design and assemble the product.  Everything is unique and special, but most importantly created especially for you.

Whimsical Wonderland is a family owned and run business with all hands-on deck. My mother Mary, is busy behind the scenes stitching up orders while we laugh, dance and create together. My father Joe is kept busy being postie. Packing, delivering orders and picking up local stock supplies. My husband Joe runs the back end of the website. Researching new products and taking care of the girls so I have time to be creative.

Finally, there's the Whimsical Twins. They're creators too! They don't go anywhere without their sketch books and draw upon their experiences to create ideas. When in the studio, they keep busy beading stock, building gift boxes, doing stocktake and helping with product research and testing. Rest assured everything we sell has the Whimsical Twins tick of approval.  

So now your here, your part of the Whimsical Family.

Enjoy exploring Wonderland and we look forward to getting to know you.  

Thank you for supporting our dreams. 

Alison and the Whimsical Wonderland family xx